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What Your Nose Knows
Don’t underestimate the arresting power of aroma
Nearly everyone is aware that a dog's sense of smell is far superior to that of humans. But did you know that women have a stronger sense of smell than men do?
Other interesting olfactory facts from the Sense of Smell Institute:
- Smell is responsible for an astonishing 80% of taste. That's why food isn't as flavorful when your nose is stuffed up. Hunger also influences smell, so the more ravenous you are, the more intensely you'll smell what's cooking.
- The same odor smells different to each individual. What's more, your ability to detect odors changes from day to day. You'll never experience a smell exactly the same way.
- The ability to smell gets stronger as the day progresses. Turns out, the best time to smell the roses is at night!
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