Beauty by the Numbers
7 billion The amount in dollars U.S. women spend on cosmetics and beauty products each year — on average, about $100 per woman per month. The average U.K. consumer, by contrast, spends roughly $544 yearly.
4 The percentage of women who never wear makeup
2 The percentage of women who described their looks as “beautiful” in a 2004 study conducted by Dove®. The most popular responses were “natural” (31%) and “average” (29%). Six percent of Brazilian women chose “beautiful” to describe themselves — the highest percentage of all countries studied.
11.7 million The number of cosmetic surgical and nonsurgical procedures that were performed in the United States in 2007, according to the American Society for Aesthetic Plastic Surgery. The society, which has been collecting multispecialty procedural statistics since 1997, says the overall number of cosmetic procedures has increased 457%.
91 The percentage of cosmetic procedures performed on women; the most frequent surgical procedure for women was breast augmentation (399,440). For men: liposuction (57,980).
40 Percentage of women who dye their hair at some point in their lives. Just 5% of men do.
38 The percentage of women who have dyed their hair blonde.
4 to 9 The number in pounds of lipstick or gloss the average woman eats in a lifetime, according to Women’s Health magazine.
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